LinkedIn just announced that it has reached an agreement to acquire Bizo (B2B Display Ad Platform), a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a

Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between one of these two formats for their ads. The company is launching a new ad unit that brings

Google’s search engine was once characterized by its simplicity — both its search results and ads were blue links against a white background. No longer. On Wednesday, Google confirmed that it was testing new ads with images atop search results. They are a major departure from its earlier advertising and from its past promises to users.

In its Global Ad Spend report, Nielsen finds ad-spend trends continue to favor TV and display, at the expense of more traditional media such as radio and print. TV now accounts for 57.6% of total ad spend. Display ad spending is up 26.6% from last year, thanks in part to growth in the Asia Pacific

Google has announce the launch of Ready Creatives – the groundbreaking new solution to make display ad creation easier than ever. Ready Creatives consists of two powerful tools: Ready Image Ads and Ready Ad Gallery. Display ads today need to captivate consumers with rich creative and dynamic messaging. But creating an engaging, beautiful ad takes

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a hint of truth to them, they can often misrepresent reality by taking exceptions and presenting them as rules. Other times, people might take a vendor’s approach to a certain

According to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013 held few surprises for media sectors—continuing trends established in recent years. Television remained the dominant media type in terms of advertising investments (with 59% media share and 3.5% global growth), and it appears that TV will maintain this position at least for

Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that’s more about creating affinity than direct-response clicks and conversions. In April, Google’s viewable-impression metric, Active View, got the approval of the Media Ratings

Google is giving advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising. Called Display Benchmarks, the tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics.  And it works across ad formats/sizes (including mobile), verticals and

Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may no longer be the best channel for laser-focused