Posts Tagged ‘ Display ad exchanges ’

LUMA Partners state of digital media in 2016

May 26th, 2016 | By
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The digital media and advertising landscape is staggeringly complex. In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious auction to serve you an ad. And that’s just one area: programmatic advertising. The investment bank LUMA Partners, the company known



AppNexus Scores $1.2 Billion Valuation For New York Ad Tech Scene

Aug 19th, 2014 | By
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The New York ad tech community has a billion-dollar company at last, and it’s Brian O’Kelley’s AppNexus after all. Weeks after rumors linked Chinese e-commerce company Alibaba to an investments, AppNexus has announced a new late-stage funding round that values the company at $1.2 billion, nearly doubling the valuation of the company from its last



LinkedIn Will Acquire Bizo For $175M

Jul 23rd, 2014 | By
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LinkedIn just announced that it has reached an agreement to acquire Bizo (B2B Display Ad Platform), a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a



Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads

Jul 3rd, 2014 | By
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Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans



Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units

May 27th, 2014 | By
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Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between one of these two formats for their ads. The company is launching a new ad unit that brings



The Life Of An Ad – Infographic

May 4th, 2014 | By
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A cool Infographic that I came across. (if you wish to view this in a larger scale – Click Here)



IAB Issues Viewability Standards

Apr 17th, 2014 | By
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UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in a move designed to introduce viewability as a media trading standard for the first time. The IAB, as of 15 of April, 2014; published standards stating that 50% of pixels must be in the viewable



Yahoo brings native ads to Tumblr and launches new Audience ads

Jan 12th, 2014 | By
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Yahoo has launched a unified advertising solution that makes it more efficient for agencies and media buyers. The refreshed platform combines display and premium ads with native and search placements in a manner that its business customers will find “friendlier”. Currently, there’s a hypothesis that in order to purchase ads for online placement, the process



Which Display Ad Exchange Sells the Highest Quality Inventory?

Feb 17th, 2013 | By
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Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, rather than engaging independently with each of the disparate underlying ad networks and publishers. Until now the onus of selecting the






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