Posts Tagged ‘
Display ad exchanges ’
May 26th, 2016 |
By adops
The digital media and advertising landscape is staggeringly complex. In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious auction to serve you an ad. And that’s just one area: programmatic advertising. The investment bank LUMA Partners, the company known
Posted in Ad Operations |
1,649 comments
Tags: AdTech, Advertising, Display ad exchanges, Luma, Programmatic, Study, Viewability
Aug 19th, 2014 |
By adops
The New York ad tech community has a billion-dollar company at last, and it’s Brian O’Kelley’s AppNexus after all. Weeks after rumors linked Chinese e-commerce company Alibaba to an investments, AppNexus has announced a new late-stage funding round that values the company at $1.2 billion, nearly doubling the valuation of the company from its last
Posted in Ad Operations |
81 comments
Tags: Ad Exchange, Advertising, AppNexus, Brand, Display ad exchanges, Mobile, Programmatic
Jul 23rd, 2014 |
By adops
LinkedIn just announced that it has reached an agreement to acquire Bizo (B2B Display Ad Platform), a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a
Posted in Ad Operations |
1,647 comments
Tags: acquisition, Ad Exchange, Ad Server, Ad Serving, Ads, Advertising, Analytics, B2B, Bizo, Display, Display ad exchanges, LinkedIn
Jul 3rd, 2014 |
By adops
Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans
Posted in Ad Operations |
2,866 comments
Tags: Ad Exchange, ad inventory, Ad Server, Ad Serving, Ads, Advertising, Analytics, Display ad exchanges, Facebook, FBX, Targeting, Video
May 27th, 2014 |
By adops
Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between one of these two formats for their ads. The company is launching a new ad unit that brings
Posted in Ad Operations |
1,537 comments
Tags: Ad Exchange, Ad placement, Ad Size, Ad Unit, Ads, Display, Display ad exchanges, Google
May 4th, 2014 |
By adops
A cool Infographic that I came across. (if you wish to view this in a larger scale – Click Here)
Posted in Ad Operations |
2,807 comments
Tags: Ad Exchange, ad inventory, Ad placement, Ad Server, Ad Serving, Ad Size, Ad Unit, Advertising, Display ad exchanges
Apr 17th, 2014 |
By adops
UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in a move designed to introduce viewability as a media trading standard for the first time. The IAB, as of 15 of April, 2014; published standards stating that 50% of pixels must be in the viewable
Posted in Ad Operations |
3,008 comments
Tags: Display ad exchanges, Viewability
Jan 12th, 2014 |
By adops
Yahoo has launched a unified advertising solution that makes it more efficient for agencies and media buyers. The refreshed platform combines display and premium ads with native and search placements in a manner that its business customers will find “friendlier”. Currently, there’s a hypothesis that in order to purchase ads for online placement, the process
Posted in Ad Operations |
2,178 comments
Tags: Ad Exchange, Ad Manager, Ads, Analytics, Audience, Display ad exchanges, Mobile, Right Media, Tumblr, Yahoo
Feb 17th, 2013 |
By adops
Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, rather than engaging independently with each of the disparate underlying ad networks and publishers. Until now the onus of selecting the
Posted in Ad Operations |
370 comments
Tags: ad inventory, Ad placemen, CPM, CTR, Display ad exchanges, optimising, ROI, Viewability