As more people hop from device to device, Facebook launches a way for advertisers to understand where customers are converting. It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The social giant announced today that it is giving advertisers the

Tag management may not seem like a particularly sexy industry, but it’s attracting plenty of money from investors — one of the companies in the field, Ensighten, is announcing that it has raised $40 million in Series B funding. Tags help websites track data for third party services, often for marketing purposes, and tag management

Facebook is now helping retailers close the loop from placing ads to making sales. The social network just announced via blog post that it is working directly with stores to measure the effectiveness of advertising on the social network by tracking when users who viewed a sponsored post actually made a purchase in the real

Twitter on Thursday announced the widespread introduction of ads based on web-surfing activity, meaning if you recently visited the website of, say, an automaker, you may see that brand’s ads in your stream. The program, called tailored audiences, rolled out in a smaller scale in July. Using tailored audiences, advertisers can target users who have

Yesterday, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated Total Conversions, which will eventually include phone calls and in-store visits. Estimated cross-device