Posts Tagged ‘ Colors ’

These Secrets Will Improve Your Mobile Ads’ Click-Through Rates

Aug 7th, 2013 | By

Jumptap teamed up with Dynamic Logic and Celtra analyzed thousands of mobile ads to determine what small details make a mobile campaigns work, and what makes them flop. Everything from the number of words an advertiser uses to how many colors are featured in the ad directly correlate with click-through rates. For example, having a person

Colors and how they take part in an online campaign

Apr 23rd, 2013 | By

Usually we discuss mainly technical issues, but today I came across a very cool infographic, and thought it is interesting enough to share. By normally reviewing a campaign (landing page, creative, etc.), we normally don’t pay much attention to colors that are dominating. Our main Landing Page, brand, or creative color – may have a