Posts Tagged ‘
Campaign Targeting ’
Jun 26th, 2014 |
By adops
In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on
Posted in Ad Operations |
2,705 comments
Tags: Ad Exchange, Ad Server, Ad Serving, Ads, Advertising, Analytics, Campaign Targeting, Google, Targeting, Viewability, Yahoo
Jun 25th, 2014 |
By adops
With the goal of helping you better understand how people respond to your videos on Facebook, today Facebook has announced that new video metrics in Page Insights and Ads Reporting are coming soon. Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out
Posted in Ad Operations |
1,195 comments
Tags: Ad Serving, Advertising, Analytics, Campaign Targeting, Facebook, FBX, TV Ads, Video
Feb 16th, 2014 |
By adops
At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and re targeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM
Posted in Ad Operations |
686 comments
Tags: Audience, Campaign Targeting, Facebook, FBX, Retargeting, Targeting
Nov 18th, 2013 |
By adops
Twitter announced that its adding the capability to target ads by device, OS version and Wi-Fi, according to a company blog post. The new targeting options extend to the reporting tools as well, allowing advertisers to make decisions about future campaigns based on those metrics. Twitter was born mobile: People reach for Twitter on the
Posted in Ad Operations |
4,128 comments
Tags: Ads, Campaign Targeting, Mobile, MobileSTAT, Targeting, Twitter
Jan 20th, 2013 |
By adops
Pinger monetizes mobile advertising using SAS® CARY, NC (Jan. 14, 2013) – Responding to a dramatic shift from display to handheld smart devices, online publishers have made mobile a front-burner issue. As publishers look at the entire ad serving process from pre-serve forecasting to post-serve analytics, more are turning to SAS® Intelligent Advertising for Publishers,
Posted in Ad Operations |
1,643 comments
Tags: Campaign Targeting, Mobile, Pinger, SAS Intelligent Advertising