Posts Tagged ‘ Big Data ’

Marketers Still Struggle to Harness Power of Big Data [Study]

Nov 25th, 2013 | By

Ninety-two percent of companies who always sufficiently use data said they have met or exceeded their goals, according to a recent big data report by Rocket Fuel. Big data is paying off in big ways for companies able to harness its potential. Seventy-five percent of respondents who use big data to drive more than half