Posts Tagged ‘ Benchmark ’

Google Expands ‘Display Benchmarks’ As It Reaches For More Branding Business

May 24th, 2013 | By

Google is giving advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising. Called Display Benchmarks, the tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics.  And it works across ad formats/sizes (including mobile), verticals and