Posts Tagged ‘ Behavioral Targeting ’

Apple investigating mood-based ad delivery system

Jan 26th, 2014 | By

A patent filed by Apple shows the company’s intention to serve users ads based on mood and behavior, according to Apple Insider. It seems the capability would best be used in a mobile setting due to the fact that Apple intends to use things like social media use and tone of voice as parameters. Privacy

Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display

May 8th, 2013 | By

Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may no longer be the best channel for laser-focused