Posts Tagged ‘ Behavior ’

Apple investigating mood-based ad delivery system

Jan 26th, 2014 | By

A patent filed by Apple shows the company’s intention to serve users ads based on mood and behavior, according to Apple Insider. It seems the capability would best be used in a mobile setting due to the fact that Apple intends to use things like social media use and tone of voice as parameters. Privacy

Marketers Still Struggle to Harness Power of Big Data [Study]

Nov 25th, 2013 | By

Ninety-two percent of companies who always sufficiently use data said they have met or exceeded their goals, according to a recent big data report by Rocket Fuel. Big data is paying off in big ways for companies able to harness its potential. Seventy-five percent of respondents who use big data to drive more than half