Posts Tagged ‘ Atlas ’

Atlas To Facebook

Feb 10th, 2013 | By

The eagle has landed – almost.   Microsoft is announcing the sale of its Atlas ad server to Facebook as early as next week says Ad Age’s Jason Del Ray. He writes, “The acquisition price is not known, but is expected to be less than $100 million, based on prior bids for Atlas, which have been

How Does Ad Serving Work?

Jan 14th, 2013 | By

Interactive ads are everywhere these days, but when it comes to the technical process of getting an ad on the page and how publishers and marketers verify it delivered, not many people can explain what actually happens in detail.  Read this article though and you’ll be one of them!  Below I’ve detailed step-by-step how a