Posts Tagged ‘ Apps ’

AppNexus Announces Launch of PriceCheck™, Header Bidding for Mobile Apps

Jan 26th, 2016 | By

NEW YORK, Jan. 25, 2016 /PRNewswire/ — AppNexus, the world’s leading independent ad tech company, today announced the launch of PriceCheck™, a solution like header bidding that empowers mobile app developers to maximize their yield through a transparent, multi-bid auction of their advertising inventory. As mobile programmatic advertising budgets continue to grow— eMarketer predicts that

Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile

Oct 10th, 2013 | By

New York-based Hubbl, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform Airpush for $15 million, the companies are announcing today. The two businesses will combine their respective efforts – Hubbl with its personalized native ads technology and Airpush with its ecosystem of some 120,000 mobile apps –

Google Play cracks down on scammers and spammers

Aug 26th, 2013 | By

Google Play has updated its content policy to tighten its rules around in-app advertising, in-app payments and misrepresentation. (Credit: Google) Google Play’s relatively lax content policy has led to a few problems that can make the consumer experience very annoying: relentless pop-ups, bloated software, fake reviews to make an app seem better than it is