NEW YORK, Jan. 25, 2016 /PRNewswire/ — AppNexus, the world’s leading independent ad tech company, today announced the launch of PriceCheck™, a solution like header bidding that empowers mobile app developers to maximize their yield through a transparent, multi-bid auction of their advertising inventory. As mobile programmatic advertising budgets continue to grow— eMarketer predicts that

In the latest chapter to a rather convoluted M&A tale, AppNexus will snap up ad tech firm Real Media Latin America (RMLA) from Peter Gervai, the Brazilian entrepreneur who paid $1 some 13 years ago to take it off 24/7 Real Media’s hands. The companies didn’t disclose the deal price or Sao Paulo-based RMLA’s revenues,

The New York ad tech community has a billion-dollar company at last, and it’s Brian O’Kelley’s AppNexus after all. Weeks after rumors linked Chinese e-commerce company Alibaba to an investments, AppNexus has announced a new late-stage funding round that values the company at $1.2 billion, nearly doubling the valuation of the company from its last

The ad tech world was watching closely on Wednesday as ad exchange The Rubicon Project rang the opening bell at the New York Stock Exchange and began trading as “RUBI.” As the first high-profile IPO of 2014, Rubicon Project’s been something of a benchmark to show a whole class of other larger private firms if

No AppNexus insiders will take money off the table as the RTB pure play soaks up a new $75 million investment led by Technology Crossover Ventures. Instead, funds from the series D round will be pumped into the company in the form of new features, marketplace quality improvements, and employee development. CEO Brian O’Kelley wrote