Posts Tagged ‘ Analytics ’

Google’s New Mobile Ad Formats & Tools

Oct 6th, 2014 | By
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As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —



Rocket Fuel To Buy [X+1] For Estimated $230M

Aug 6th, 2014 | By
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Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, and [x+1], Inc., a leading provider of programmatic marketing and data management solutions, announced today that they have entered into a definitive agreement under which Rocket Fuel will acquire [x+1] in a cash and stock transaction, with an enterprise



LinkedIn Will Acquire Bizo For $175M

Jul 23rd, 2014 | By
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LinkedIn just announced that it has reached an agreement to acquire Bizo (B2B Display Ad Platform), a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a



Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market

Jul 22nd, 2014 | By
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Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytic platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to



Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads

Jul 3rd, 2014 | By
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Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans



“Viewable” Ads Come to Yahoo

Jun 26th, 2014 | By
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In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on



Coming Soon to Facebook: Video Metrics

Jun 25th, 2014 | By
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With the goal of helping you better understand how people respond to your videos on Facebook, today Facebook has announced that new video metrics in Page Insights and Ads Reporting are coming soon. Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out



Facebook Gives Marketers More Audience Insights

May 12th, 2014 | By
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Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. After the recent launch of its new video ad metrics, Audience Network, and Anonymous Login, Facebook has now introduced Audience Insights so that marketers can learn even more about their consumers. The goal of Audience Insights is to help marketers figure out



Comparing Google Sitelinks With Google Analytics Data

Apr 30th, 2014 | By
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In an effort to discover Google’s methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Google Sitelinks are somewhat of a mystery. Google does not publish the algorithm (or give good hints) for how it generates Sitelinks. However, as we



Adobe Marketing Cloud Integrates Campaign and Experience Manager

Jan 22nd, 2014 | By
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Adobe has announced integration between two key products in their Adobe Marketing Cloud service. Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. It is now being integrated with Adobe Experience Manager, which helps manage content across channels while helping content creators with






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