Posts Tagged ‘ Algorithm ’

Google’s Search Algorithm – what’s expected in 2015

Sep 16th, 2014 | By

Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account? Google’s big algorithm change was released in July, causing many digital marketers to scramble to respond. Aptly named, Pigeon was focused on improving local results and map-related search tied to contextual intelligence, commonly referred to as



Real-Time Myth-Busting

Sep 3rd, 2014 | By

There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology. Real-time bidding (RTB) is still relatively new to the digital marketing industry. Below I discuss five common misconceptions about RTB in order to guide advertisers toward appropriate expectations. Myth






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