Posts Tagged ‘ AdWords ’

Google Removes Right Hand Sidebar Ads

Feb 21st, 2016 | By
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Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page. It appears that Google will confirm the



Google’s New Mobile Ad Formats & Tools

Oct 6th, 2014 | By
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As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —



Introducing AdSense Direct – a way to manage your direct sales

Jan 23rd, 2014 | By
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Google rolled out an AdSense feature allowing publishers to manage ads sold through direct channels. In a blog post by AdSense Product Manager Matt Goodridge, Google explained the process: Publishers working directly with advertisers (regardless of whether those advertisers use AdWords) can enter terms of those deals into an AdSense account. Google will furnish publishers



Google Introduces Pay by Viewable Impression CPM Bidding in AdWords

Dec 2nd, 2013 | By
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In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM



Google Launches ‘Estimated Cross-Device Conversions’ In AdWords

Oct 2nd, 2013 | By
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Yesterday, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated Total Conversions, which will eventually include phone calls and in-store visits. Estimated cross-device



Ready Creatives – AdWords solution for creating display ads

Sep 30th, 2013 | By
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Google has announce the launch of Ready Creatives – the groundbreaking new solution to make display ad creation easier than ever. Ready Creatives consists of two powerful tools: Ready Image Ads and Ready Ad Gallery. Display ads today need to captivate consumers with rich creative and dynamic messaging. But creating an engaging, beautiful ad takes



Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display

May 8th, 2013 | By
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Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may no longer be the best channel for laser-focused






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