Posts Tagged ‘
Ads ’
Oct 1st, 2017 |
By adops
Another day, another malvertising attack. Cybercriminals are using malvertising to push hard-coded snippets of JavaScript code to mine for cryptocurrencies – right within an unsuspecting user’s web browser. Distribution is being expanded to file-sharing websites and unsuspecting downloaders are getting infected. The attack is particularly clever in that the cryptocurrency mining is done directly within
Posted in Ad Operations |
1,537 comments
Tags: Ads, Cryptocurrency, Malicious, Malvertising
Mar 28th, 2016 |
By adops
Small business owners that use Square can already automatically share their promotions on Facebook. Now they’ll be able to combine their sales data with Facebook advertising to get a better idea of how the ads are performing and what impact they’re having on in-store traffic. In a blog post, Square noted that it will also
Posted in Ad Operations |
2,667 comments
Tags: Ads, Facebook, Square
Oct 6th, 2014 |
By adops
As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —
Posted in Ad Operations |
2,366 comments
Tags: Ad Server, Ad Serving, Ad Size, Ad Unit, Ads, Advertising, AdWords, Analytics, Doubleclick, Flash, GDN, Google, HTML5, IAB, Mobile, Mobile Ad, MobileSTAT
Jul 23rd, 2014 |
By adops
LinkedIn just announced that it has reached an agreement to acquire Bizo (B2B Display Ad Platform), a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a
Posted in Ad Operations |
1,647 comments
Tags: acquisition, Ad Exchange, Ad Server, Ad Serving, Ads, Advertising, Analytics, B2B, Bizo, Display, Display ad exchanges, LinkedIn
Jul 3rd, 2014 |
By adops
Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans
Posted in Ad Operations |
2,866 comments
Tags: Ad Exchange, ad inventory, Ad Server, Ad Serving, Ads, Advertising, Analytics, Display ad exchanges, Facebook, FBX, Targeting, Video
Jun 26th, 2014 |
By adops
In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on
Posted in Ad Operations |
2,705 comments
Tags: Ad Exchange, Ad Server, Ad Serving, Ads, Advertising, Analytics, Campaign Targeting, Google, Targeting, Viewability, Yahoo
Jun 23rd, 2014 |
By adops
Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Publicis Worldwide has launched La Maison, a premium service platform that is a collaboration between Google, Condé Nast and Publicis Groupe digital networks and seeks to help luxury brands better target high-net-worth individuals. La Maison, or,
Posted in Ad Operations |
1,611 comments
Tags: Ads, Brand, Google, La Maison, Publicis
May 27th, 2014 |
By adops
Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between one of these two formats for their ads. The company is launching a new ad unit that brings
Posted in Ad Operations |
1,537 comments
Tags: Ad Exchange, Ad placement, Ad Size, Ad Unit, Ads, Display, Display ad exchanges, Google
May 8th, 2014 |
By adops
Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is pre-approved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business. The photo-sharing service has dabbled in sponsored videos with
Posted in Ad Operations |
2,249 comments
Tags: Ads, Brand, Facebook, Instagram, Omnicom, TV Ads, Twitter
Apr 10th, 2014 |
By adops
Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed’s Times Square. Ad rates reflect the demand, according to
Posted in Ad Operations |
1,696 comments
Tags: Ad Block, Ad placement, Ad Serving, Ad Size, Ad Unit, Ads, Facebook