Posts Tagged ‘ Ads ’

Square Merchants Can Now Buy Ads On Facebook

Mar 28th, 2016 | By
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Small business owners that use Square can already automatically share their promotions on Facebook. Now they’ll be able to combine their sales data with Facebook advertising to get a better idea of how the ads are performing and what impact they’re having on in-store traffic. In a blog post, Square noted that it will also



Google’s New Mobile Ad Formats & Tools

Oct 6th, 2014 | By
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As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —



LinkedIn Will Acquire Bizo For $175M

Jul 23rd, 2014 | By
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LinkedIn just announced that it has reached an agreement to acquire Bizo (B2B Display Ad Platform), a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a



Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads

Jul 3rd, 2014 | By
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Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans



“Viewable” Ads Come to Yahoo

Jun 26th, 2014 | By
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In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on



Publicis Launches Luxury Marketing Platform with Google, Conde Nast

Jun 23rd, 2014 | By
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Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Publicis Worldwide has launched La Maison, a premium service platform that is a collaboration between Google, Condé Nast and Publicis Groupe digital networks and seeks to help luxury brands better target high-net-worth individuals. La Maison, or,



Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units

May 27th, 2014 | By
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Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between one of these two formats for their ads. The company is launching a new ad unit that brings



Instagram Video Ads Are Coming Soon

May 8th, 2014 | By
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Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is pre-approved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business. The photo-sharing service has dabbled in sponsored videos with



Facebook Goes Big With Right-Hand Rail Ad Redesign

Apr 10th, 2014 | By
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Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed’s Times Square. Ad rates reflect the demand, according to



Study: Online Ad Value Spikes When Data Is Used to Boost Relevance

Feb 12th, 2014 | By
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The study, conducted on behalf of the Digital Advertising Alliance (DAA), found that the availability of cookies to facilitate information transfer increases the average impression price paid by advertisers by 60 percent to 200 percent.  Additionally, ads for which cookie-related information was available sold for three to seven times more than ads without cookies. The






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