Posts Tagged ‘ Ad Server ’

Google’s New Mobile Ad Formats & Tools

Oct 6th, 2014 | By
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As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —



Millennial Media To Acquire Nexage For $107.5M

Sep 23rd, 2014 | By
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To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying



Real-Time Myth-Busting

Sep 3rd, 2014 | By
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There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology. Real-time bidding (RTB) is still relatively new to the digital marketing industry. Below I discuss five common misconceptions about RTB in order to guide advertisers toward appropriate expectations. Myth



LinkedIn Will Acquire Bizo For $175M

Jul 23rd, 2014 | By
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LinkedIn just announced that it has reached an agreement to acquire Bizo (B2B Display Ad Platform), a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a



Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market

Jul 22nd, 2014 | By
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Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytic platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to



Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads

Jul 3rd, 2014 | By
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Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans



“Viewable” Ads Come to Yahoo

Jun 26th, 2014 | By
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In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on



The Life Of An Ad – Infographic

May 4th, 2014 | By
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A cool Infographic that I came across. (if you wish to view this in a larger scale – Click Here)



OpenX launches its mobile-first native ad exchange (Native O|X)

Feb 26th, 2014 | By
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OpenX Technologies is launching a mobile-focused native ad exchange today that it says will help app and game developers and publishers make a lot more money. In an event at the Mobile World Congress show in Barcelona, mobile monetization firm OpenX is unveiling Native O|X. The exchange uses a number of buzz words that are popular



How Geotargeting Ads Works

Jan 14th, 2013 | By
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Before the web, most advertising was targeted in a specific geographic area by default.  Virtually all newspapers, radio stations, billboards, and even television stations were local entities.  It’s true that there were some national platforms out there, but most media publishers served a local advertising market, and in fact, living in that market was often






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