Posts Tagged ‘ Ad placemen ’

Which Display Ad Exchange Sells the Highest Quality Inventory?

Feb 17th, 2013 | By

Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, rather than engaging independently with each of the disparate underlying ad networks and publishers. Until now the onus of selecting the