Posts Tagged ‘ ad inventory ’

Real-Time Myth-Busting

Sep 3rd, 2014 | By
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There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology. Real-time bidding (RTB) is still relatively new to the digital marketing industry. Below I discuss five common misconceptions about RTB in order to guide advertisers toward appropriate expectations. Myth



Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads

Jul 3rd, 2014 | By
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Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans



The Life Of An Ad – Infographic

May 4th, 2014 | By
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A cool Infographic that I came across. (if you wish to view this in a larger scale – Click Here)



At Least Two Percent of Monitored Display Ad Inventory is Hidden

May 1st, 2013 | By
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At least two percent of the ad inventory we are currently tracking across US display ad exchanges is hidden. How are Display Ads Hidden? The traditional approach to hiding display ad impressions involves hiding the impressions (and potentially entire webpages containing display ads) within 0x0px iframes included within pornographic websites. An alternative approach involves setting the



House Ads – What Are They Good For?

Mar 8th, 2013 | By
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There’s not much debate about the value of house ads. Maybe there never was. The house ad, like the TV promo, is just a way to fill some unsold inventory and promote the brand of a newspaper, magazine, or website. Or it could be an Ad Council placement. At a time when sites can fill



Which Display Ad Exchange Sells the Highest Quality Inventory?

Feb 17th, 2013 | By
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Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, rather than engaging independently with each of the disparate underlying ad networks and publishers. Until now the onus of selecting the






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