Posts Tagged ‘
Ad Exchange ’
Sep 23rd, 2014 |
By adops
To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying
Posted in Ad Operations |
1,493 comments
Tags: acquisition, Ad Exchange, Ad Server, Ad Serving, Advertising, Millennial, Mobile, Mobile Ad, Nexage, Programmatic, RTB
Sep 15th, 2014 |
By adops
The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. eBay will begin to run ads in its mobile app in this year’s fourth quarter, to help advertisers target consumers on both smartphones and tablets. The online market place has always been a strong contender in
Posted in Ad Operations |
2,293 comments
Tags: Ad Exchange, Ad Serving, Advertising, eBay, Mobile, Mobile Ad
Sep 3rd, 2014 |
By adops
There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology. Real-time bidding (RTB) is still relatively new to the digital marketing industry. Below I discuss five common misconceptions about RTB in order to guide advertisers toward appropriate expectations. Myth
Posted in Ad Operations |
1,437 comments
Tags: Ad Exchange, ad inventory, Ad Server, Ad Serving, Advertising, Algorithm, CPM, Impression, Inventory, Programmatic, RTB
Aug 19th, 2014 |
By adops
The New York ad tech community has a billion-dollar company at last, and it’s Brian O’Kelley’s AppNexus after all. Weeks after rumors linked Chinese e-commerce company Alibaba to an investments, AppNexus has announced a new late-stage funding round that values the company at $1.2 billion, nearly doubling the valuation of the company from its last
Posted in Ad Operations |
81 comments
Tags: Ad Exchange, Advertising, AppNexus, Brand, Display ad exchanges, Mobile, Programmatic
Jul 23rd, 2014 |
By adops
LinkedIn just announced that it has reached an agreement to acquire Bizo (B2B Display Ad Platform), a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a
Posted in Ad Operations |
1,647 comments
Tags: acquisition, Ad Exchange, Ad Server, Ad Serving, Ads, Advertising, Analytics, B2B, Bizo, Display, Display ad exchanges, LinkedIn
Jul 3rd, 2014 |
By adops
Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans
Posted in Ad Operations |
2,866 comments
Tags: Ad Exchange, ad inventory, Ad Server, Ad Serving, Ads, Advertising, Analytics, Display ad exchanges, Facebook, FBX, Targeting, Video
Jun 26th, 2014 |
By adops
In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on
Posted in Ad Operations |
2,705 comments
Tags: Ad Exchange, Ad Server, Ad Serving, Ads, Advertising, Analytics, Campaign Targeting, Google, Targeting, Viewability, Yahoo
May 27th, 2014 |
By adops
Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between one of these two formats for their ads. The company is launching a new ad unit that brings
Posted in Ad Operations |
1,537 comments
Tags: Ad Exchange, Ad placement, Ad Size, Ad Unit, Ads, Display, Display ad exchanges, Google
May 4th, 2014 |
By adops
A cool Infographic that I came across. (if you wish to view this in a larger scale – Click Here)
Posted in Ad Operations |
2,807 comments
Tags: Ad Exchange, ad inventory, Ad placement, Ad Server, Ad Serving, Ad Size, Ad Unit, Advertising, Display ad exchanges
Feb 26th, 2014 |
By adops
OpenX Technologies is launching a mobile-focused native ad exchange today that it says will help app and game developers and publishers make a lot more money. In an event at the Mobile World Congress show in Barcelona, mobile monetization firm OpenX is unveiling Native O|X. The exchange uses a number of buzz words that are popular
Posted in Ad Operations |
1,893 comments
Tags: Ad Exchange, Ad Server, Ad Serving, Mobile, Mobile Ad, OpenX