Rocket Fuel To Buy [X+1] For Estimated $230M

Aug 6th, 2014 | By | Category: Ad Operations


Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, and [x+1], Inc., a leading provider of programmatic marketing and data management solutions, announced today that they have entered into a definitive agreement under which Rocket Fuel will acquire [x+1] in a cash and stock transaction, with an enterprise value of approximately $230 million.

The combined Business Will Offer a Comprehensive Platform Consisting of SaaS-Based Marketing, Advertising and Data Management Solutions Across Paid and Owned Media.

[x+1] is a pioneer in programmatic marketing, offering an advanced, multi-channel platform that enables marketers to leverage their data assets and optimize the customer experience across both paid and owned channels. The Company’s Origin Programmatic Marketing Hub features a leading self-serve data management platform (DMP), as well as media and website optimization solutions that are fueled by first-party customer data as well as third-party data. [x+1] is led by a seasoned team of brand and technology industry veterans, including Chief Executive Officer, John Nardone, and Founder and Chief Strategy Officer, Ted Shergalis, with approximately 200 employees based in New York, Connecticut, Michigan, Chicago and San Francisco.

“The addition of [x+1] will allow Rocket Fuel to expand its portfolio of solutions to a larger addressable market. The powerful combination of [x+1]’s marketing and data management platform (DMP) with our leading artificial intelligence (AI) and Big Data driven optimization technology, opens the door for new, innovative opportunities to improve marketing ROI for our customers,” said George John, Chairman and CEO of Rocket Fuel. “We look forward to welcoming the [x+1] employees, with whom we share a passion for solving tough problems for our customers, to our team.  Through this merger of talent, we will be able to offer our customers a comprehensive platform to more easily leverage their growing digital data assets. Our combined technologies will deliver exceptional results across the spectrum of online and offline channels.”


“We are excited to join forces with Rocket Fuel, which has a proven track record of improving marketing ROI across multiple digital media channels,” said John Nardone, Chairman and CEO of [x+1].  “Our data management and marketing solutions are highly complementary to Rocket Fuel’s AI-powered advertising platform and this combination will allow us to offer customers a differentiated capability set across all owned and paid digital media.” Mr. Nardone will join Rocket Fuel as Executive Vice President and General Manager.

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