Mobile tracking tools
Mobile tracking tools help you track user behaviour across apps. Different ad networks use different tracking standards, with a number of new tools popping-up since Apple banned the use of UDIDs for tracking purposes. Apple is expected to announce a replacement for UDIDs very soon, although it failed to materialise at WWDC. In the meantime, check out the below.
ClickTale – Tracking and analytics company that made its name on desktop. ClickTale is now running a beta of its mobile tracking solution, which it says promises true granular behaviour tracking on mobile users.
CrashAnalytics – Provides a solution that helps developers troubleshoot application crashes based on usage data, also provides UDID alternative tracking tool.
MobileAppTracking – Gives you unique tracking links that provide real-time click and conversion data across all the major ad networks on a single platform. Clients include Zynga, Yahoo! and TinyCo.
iMobiTracking – Application designed to help affiliates, agencies and brands track and optimise campaigns that target mobile devices. Track referrers, IP’s, OS, device and manufacturer.
AppsFire – App discovery platform that also offers its own mobile tracking tool as an alternative to UDIDs.
MadTracker – Provides app download tracking for iOS devices. Requires no UDID, or SDK. mAdTracker claims to have 90% accuracy and works with all the major ad networks.
ODIN – Open source device tracking tool, UDID alternative, that’s free to use.
Appsflyer – Tracks mobile app installs and conversions across Android and IOS
MobAffTracker – Allows app developers, agencies and marketers to track details of their mobile campaigns across all partners. Also features advanced analytics.
InMobi Tracker – Free mobile ad network that provides its own alternative to UDIDs that lets you track post-click mobile conversions.
MobileStats – Offers tracking and real time reporting for your mobile site, including visitor tracking, referrer tracking, device tracking and CPC performance.