Mobile analytics tools

These companies offer a suite of mobile analytics and tracking tools. Although each company’s offering will have differences, you can generally expect all to offer basic insights. such as giving you the ability to see what type of devices are using your app, or site, usage patterns, app review metrics and downloads. Other tools may specialise in providing insight on mobile game usage, or mobile affiliate campaigns.

Bango – Develops real time analytics and payment solutions for app developers, app store owners and mobile operators. Clients include EA Games, Facebook and Fox.

MixPanel – Claims to have built the most advanced mobile and web analytics platform, analysing 6.2 billion actions every month. Provides insight into app usage and conversion optimisation.

Apsalar – Provides a range of analytics and targeting solutions for mobile apps, which help app marketers acquire users and retargeted with behavioural marketing campaigns.

Mopapp – Lets app developers analyze app ratings, reviews and distribution to create a ‘sentiment’ chart of an app’s success. Mopapp also provides a range of other metrics, such as app store rankings and sales data.

KSuite – Mobile analytics suite from Kontagent. Provides device and OS tracking, virtual currency opimisation tools, visibility on user acquisition visibility and various app engagement insights.

Localytics Mobile App Analytics – Enterprise-grade app analytics tools for developers and app marketers, including audience reports, customer insights and insights that help you maximise in-app purchase revenue.

AD-X – Provides brands and agencies with analytics and tracking solutions for mobile apps. Lets you track from app stores, mobile web, SMS and in-app and lets advertisers analyse the effectiveness of media spend.

Prosper202 – A suite of tools and solutions to help mobile affiliate marketers analyse and track their mobile affiliate campaigns. Prosper202 is largely free to use if you self-host.

MediaLets – Premium ad buying platform for advertisers and developers, which also provides a range of deep analytics tools to help optimise and track campaigns.

Crittercism – Analytics platform that focuses on crash reporting and performance monitoring for apps. Used by clients such as Netflix, AT&T and NPR.

Appclix – Analytics platform for iOS developers. Gives you all the important metrics, such as session length, revenue info and conversion info into one dashboard. Also provides ad tracking from mobile ads to conversion with iTunes.

Amethon – Provides a range of mobile analytics solutions, such as near real time analysis, app and device identification, usage analysis. Also provides mobile data consultation services.

AdMob Analytics – Free mobile website analytics tool offered by Google’s AdMob network. Lets you get a range of data on traffic for your mobile site, including user location and device type.

WebTrends – Web analytics company that also offers solutions for mobile analytics and tracking. Gives insights into in-app ad engagement, session data and conversion history.

DecStats – Provides real-time analytics for mobile websites, allowing you to view unique visitors, device types and referrer traffic.

ComScore – Offers a suite of tools to help optimise your mobile apps and sites. ComScore gives you granular reporting, mobile internet user panels etc, and lets you gain insights on the best ways to engage different users via mobile.

PreEmptive – Provides a variety of tools that lets you manage and measure applications across cloud, desktop and mobile platforms. Offers Windows Phone analytics.

PlayTomic – Mobile analytic and tracking platform that specialises in the tracking of player behaviour across mobile games. Works with HTML5, iOS and Android platforms.

Screenshot example of Countly’s iOS SDK

Countly – Mobile analytics platform similar to PlayTomic, allowing you to track user behaviour across mobile games. allowing you to optimise in-game purchases and advertising.

iMetrix – Media analytics company that offers its iMetrix Mobile Analytics solution to mobile users. The platform provides insights on device types, keywords and referrers, conversions of mobile transaction and more.

UmberSystems – Mobile analytics platform designed primarily for carriers, helping them optimise tariffs, measure data usage and track differences in usage between devices.

MyRT – Completely free mobile website analytic tool that helps you track unique visitors, brand and model data, and carrier data.

CoreMetrics – Marketing analytics suite from IBM. Lets you measure and optimise your marketing campaigns across both desktop websites and mobile channels.

SiteSpect – Mobile analytics and tracking platform that offers behavioural targeting and other basic analytics. Also claims it will track users who have disabled Javascript and only chosen to accept temporary cookies.

AT Internet – Web analytics company that also offers a mobile solution. Lets you monitor mobile traffic in real time, also features geo-location and eCommerce analysis. iOS, Android and Windows Phone supported.

Keynote Mobile Perspective – Mobile analytics platform from Keynote. Offers performance monitoring and testing for mobile apps and websites, as well as competitive analysis.

ByteMobile – Offers mobile analytics for carriers, allowing them to improve their network capacity and their quality of service. Recently acquired by Citrix.

BrandAttention – Mobile analytics platform that offers a bespoke tracking solution, giving you accurate insights into how users are engaging with your mobile site.

AppBoy – CRM platform for app developers that helps you better communicate with your users via in-app news feeds, cross promote your apps and streamline your support desk.

TapMetrics – Mobile app analytics platform. Lets you analyse sales and downloads, usage patterns, buzz and reviews around your app and more. Lets you track your first three apps for free.

MediaCells – Focuses on providing data on smartphone usage for retailers, mobile app developers, carriers and media buyers.

TeaLeaf – Customer Experience Management company owned by IBM. It’s mobile solutiont lets you understand how customers are accessing your website via mobile in order to better enhance the customer experience.

Adobe SiteCatalyst – Mobile analytics solution from Adobe. Offers mobile reporting, offline mobile measurement, measurement of any mobile content and more.




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