LUMA Partners state of digital media in 2016

May 26th, 2016 | By | Category: Ad Operations

The digital media and advertising landscape is staggeringly complex.

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In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious auction to serve you an ad.

And that’s just one area: programmatic advertising.

The investment bank LUMA Partners, the company known for its LUMAscape summaries, has a new presentation on the state of digital media that helpfully explains the biggest trends in the digital media industry in an easy-to-understand way.

The presentation covers the latest issues affecting the sector, how public ad-tech and mar-tech companies are performing, mergers-and-acquisitions activity, venture-capital funding, and the most significant industry trends: programmatic, mobile, content 2.0, convergent video, and ad-tech and mar-tech convergence.

LUMA's State of Digital Media at DMS 16 from Terence Kawaja

[source: Businessinsider.com]

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