LUMA Partners state of digital media in 2016

May 26th, 2016 | By | Category: Ad Operations

The digital media and advertising landscape is staggeringly complex.

luma-small-26516

In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious auction to serve you an ad.

And that’s just one area: programmatic advertising.

The investment bank LUMA Partners, the company known for its LUMAscape summaries, has a new presentation on the state of digital media that helpfully explains the biggest trends in the digital media industry in an easy-to-understand way.

The presentation covers the latest issues affecting the sector, how public ad-tech and mar-tech companies are performing, mergers-and-acquisitions activity, venture-capital funding, and the most significant industry trends: programmatic, mobile, content 2.0, convergent video, and ad-tech and mar-tech convergence.

LUMA's State of Digital Media at DMS 16 from Terence Kawaja

[source: Businessinsider.com]

Tags: , , , , , ,

8 Comments to “LUMA Partners state of digital media in 2016”

  1. I simply want to mention I am newbie to blogging and site-building and actually enjoyed your blog site. More than likely I’m planning to bookmark your site . You absolutely come with fabulous stories. Thanks for sharing your blog site.

  2. It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you few interesting things or advice. Maybe you can write next articles referring to this article. I wish to read more things about it!

  3. skylinetix says:

    Good write-up. I absolutely love this website. Keep it up!

  4. bookmarked!!, I like your website.

  5. oflewskii says:

    I want to to thank you for this good read!! I certainly enjoyed every little bit of it. I’ve got you book-marked to check out new stuff you post…

  6. lee mas says:

    Disfuncion erectil significado. Ha llegado el momento de conocer el porque la necesitamos y porque la queremos y la deseamos tanto. Si su respuesta es SI a la mayoria de ellas, probablemente padezca andropausia. 2 cialis in 24 hours…

  7. I quite like looking through a post that can make men and women think. Also, many thanks for allowing for me to comment.

  8. I went over this internet site and I think you have a lot of excellent info , saved to my bookmarks (:.

Leave a Comment




Share


advertisement