IAB’s New Research | Impact of COVID-19 on Ad Revenue & Spend
May 4th, 2020 | By adops | Category: Ad OperationsKey Findings:
- 97% of buyers have re-forecast budgets through June — more buyers report pausing ad spend
- Digital ad spend is experiencing a slight rebound, although is still off-plan
- While traditional media channels are hardest hit, linear TV remains relatively flat
- Premium publishers are experiencing a slight rebound in ad spend projections