IAB’s New Research | Impact of COVID-19 on Ad Revenue & Spend

May 4th, 2020 | By | Category: Ad Operations

Key Findings:

  • 97% of buyers have re-forecast budgets through June — more buyers report pausing ad spend
  • Digital ad spend is experiencing a slight rebound, although is still off-plan
  • While traditional media channels are hardest hit, linear TV remains relatively flat
  • Premium publishers are experiencing a slight rebound in ad spend projections



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