Ad Verifications Guidelines

The Guidelines for the Conduct of Ad Verification consist of a common set of methods and practices for conducting ad verification services. Ad verification is a service that offers technology to ensure that ads appear on intended sites and reach the targeted audience. A source of guidance to any company engaged in ad verification, the focus of this document is on transparent and consistent practices of ad verification. While these guidelines address a wide range of important topics such as ad blocking, nested iFrames, and IP-based geo-targeting processes, detailed technical specifications are out of scope for this document. [source: iab.net]