eBay Advertising launches Australia’s largest private marketplace

Jul 16th, 2013 | By | Category: Ad Operations

eBay Advertising Australia has today created the country’s largest private market place, via a partnership with Rubicon Project. The newly created marketplace gives brands access to over 7M unique visitors a month and the ability to programmatically trade on over a billion ad impressions.

Technology is revolutionising the way people shop, and eBay is shaping the future of commerce. In Australia, eBay reaches 70 per cent of Australian online shoppers every month connecting them with the products they need and love. For selected advertisers this will mean the ability to bid on advertising impressions in real-time, combining the company’s huge repository of anonymous first party data with premium inventory at scale.

JJ Eastwood, General Manager eBay Advertising, Australia & New Zealand explains, “I believe that the future of digital advertising sits firmly with programmatic trading. It’s simply a more intelligent way to purchase digital media as every impression is bought and sold more cost effectively, and as a result the most relevant messages reach the right people, at the right time.”

“The partnership with Rubicon Project will provide marketers access to programmatically buy eBay’s advertising in Australia. Having the ability to access and evaluate inventory in real-time will create efficiencies and certainly increase ROI.”

Kaylie Smith, Managing Director, APAC, Rubicon Project, continues, “We are thrilled that eBay Advertising is now adding Australia to their list of major private marketplaces around the world, affording trading desks and the 140,000 advertisers on REVV around the world the prized ability to advertise to the exact segments they are most interested in.”

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About eBay

eBay delivers the world’s largest online marketplace to customers via any connected device, connecting people with the things they need and love.

With more than 100 million active users globally (as of Q4 2011), eBay is the world’s largest online marketplace, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering: In 2011, the total value of goods sold on eBay was $68.6 billion — more than $2,100 every second.

 

About Rubicon Project

Purchasing advertising has been a very complicated manual process for more than 100 years. But now Rubicon Project is automating advertising like NASDAQ did for stock trading, Sabre systems did for travel, and eBay is doing for retail.  Rubicon Project’s automated advertising platform is used by more than 500 of the world’s premium publishers, including 40 per cent of the top 500, to transact with more than 100,000 advertisers across a massive marketplace.  Rubicon Project’s customers include: eBay, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and legions of other Fortune 500 companies.  In terms of metrics, Rubicon Project powers over 180 billion ad trades per month; and more than 97 per cent of U.S. Internet users, as well as 650 million global users, interact with the company’s system every month. According to comScore, Rubicon Project is ranked #1, meaning no other company in the world reaches more users.

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