Cookies, Mozilla etc.

Mar 28th, 2013 | By | Category: Ad Operations

The Online Publishers Association (OPA) is the latest ad group to dismiss worries about the “Corleone kiss of death” Mozilla has seemingly planted on the third party cookie. It said in a statement, “In spite of the doom-saying, Mozilla’s move to block third-party cookies in the newest version of Firefox does not spell disaster for the advertising and publishing businesses.

If anything, it sheds more light on the need for an ecosystem-wide solution… Ultimately, this is about fostering a healthy environment where consumers feel safe online.”

OPA_logo_0-28-3-13

Here is the full news feed the OPA wrote in their last comment about this issue –

OPA Statement: Will Mozilla Break the Internet?
In spite of the doom-saying, Mozilla’s move to block third-party cookies in the newest version of Firefox does not spell disaster for the advertising and publishing businesses. If anything, it sheds more light on the need for an ecosystem-wide solution. A group like the W3C, with the cooperation of the industry, including the OPA, has the potential to develop a balanced approach that will preserve consumer trust. The “first-party” publishers that comprise the OPA membership — which are some of the most respected and dynamic online content brands — have been standard-bearers for consumer privacy protection. Ultimately, this is about fostering a healthy environment where consumers feel safe online.We believe the Mozilla news brings greater attention to the need for an ecosystem-wide solution, which preserves the bond between consumers and the content they rely on and trust, and, furthermore, ensures the best value for advertisers.

[source: adexchanger.com]
More about this issue in the following link – [http://support.mozilla.org/en-US/kb/disable-third-party-cookies]
Tags: , , , ,

Leave a Comment




Share


advertisement