What happens when a virulent ransomware worm turns to malicious ads as the main infection vector? Unless you’ve been on vacation, you are already aware of Wannacry, the ransomware attack that spread around the world at breakneck speed and caused major chaos at businesses including Telefonica in Spain, Megafon in Russia, the National Health Service

New York, NY (PRWEB)February 21, 2017 February 21st 2017, GeoEdge, the leading ad verification and security solutions provider for online and mobile advertising, launches SpecHub, an automated creative QA testing solution for publishers’ direct sold campaigns. SpecHub automates the direct-sold, creative QA testing process for publishers and dramatically reduces workflow inefficiencies. It transforms and enhances

Facebook announced Friday that it will give advertisers more transparency, including an audit by the Media Rating Council, as well as more options for video ads. The social network revealed in a Facebook for Business post that it will provide more detailed information about ad impressions on Facebook and Instagram to its third-party verification partners so that

Without digital advertising, 90% of the web wouldn’t be able to exist. (Ok, maybe 90% is an exaggeration, but you get the point.) Digital advertising has been critical to the development of the internet. It’s most significant contribution is so obvious, it’s almost easy to overlook – money. The revenue advertising brings in pays for

8.8.2016 – Hello everyone. Meet our weekly digest #3 in which we’re bringing to your attention the most interesting articles of the industry and telling you about the most important acquisitions and partnerships of the past week. So let’s get this party started, shall we? The main problem of the video advertising industry. Ariel Napchi,

Native advertising has rapidly emerged as an exciting way for advertisers to engage with consumers, and offers an interesting new revenue stream for publishers. Native emerged out of a desire for publishers and platforms to deliver advertisements that fit with the feel of their site, and are consistent with viewers expectations over how a platform

1.8.2016 – Most influential partnerships and buyouts from the past week The one everybody’s talking about. Let’s start from the hottest one this week. The soap opera starring Yahoo has come to an end, with Verizon officially buying Yahoo out for 4.8 billion dollars. This deal caused a lot of buzz in the industry, as

Taboola, the startup behind the publishing widget that recommends more content at the end of articles online, has made an acquisition to expand its horizons beyond the written word: it has bought ConvertMedia, a recommendation engine designed specifically to sniff out and recommend online videos at scale. Terms of the deal are not being disclosed but

25.7.216 – Articles from the past week you need to read. The industry of advertising is one that evolves rapidly. Every single day there are dozens of important events occurring all across the globe. And if you want to be a successful professional in your industry – you need to keep track of those events.

When we were kids, we all dreamed about mystical and heroic adventures, such as travelling to other planets, or fighting with aliens. Robots and cyborgs were a rightful part of almost every boy and girl dreaming about the future. And later, we saw all those great movies and read plenty of fascinating books which engraved