Ad Operations

Facebook Is Providing Advertisers With More Transparency, Along With More Video Ad Options

Feb 12th, 2017 | By
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Facebook announced Friday that it will give advertisers more transparency, including an audit by the Media Rating Council, as well as more options for video ads. The social network revealed in a Facebook for Business post that it will provide more detailed information about ad impressions on Facebook and Instagram to its third-party verification partners so that



The Influence of Digital Advertising on Our Lives

Nov 2nd, 2016 | By
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Without digital advertising, 90% of the web wouldn’t be able to exist. (Ok, maybe 90% is an exaggeration, but you get the point.) Digital advertising has been critical to the development of the internet. It’s most significant contribution is so obvious, it’s almost easy to overlook – money. The revenue advertising brings in pays for



AdOps Buzz Weekly Digest 8.8.2016

Aug 8th, 2016 | By
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8.8.2016 – Hello everyone. Meet our weekly digest #3 in which we’re bringing to your attention the most interesting articles of the industry and telling you about the most important acquisitions and partnerships of the past week. So let’s get this party started, shall we? The main problem of the video advertising industry. Ariel Napchi,



Top 4 Tips For Combining Native and Programmatic

Aug 3rd, 2016 | By
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Native advertising has rapidly emerged as an exciting way for advertisers to engage with consumers, and offers an interesting new revenue stream for publishers. Native emerged out of a desire for publishers and platforms to deliver advertisements that fit with the feel of their site, and are consistent with viewers expectations over how a platform



AdOps Buzz Weekly Digest

Jul 31st, 2016 | By
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1.8.2016 – Most influential partnerships and buyouts from the past week The one everybody’s talking about. Let’s start from the hottest one this week. The soap opera starring Yahoo has come to an end, with Verizon officially buying Yahoo out for 4.8 billion dollars. This deal caused a lot of buzz in the industry, as



Taboola goes video, buys ConvertMedia for shy of $100M

Jul 31st, 2016 | By
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Taboola, the startup behind the publishing widget that recommends more content at the end of articles online, has made an acquisition to expand its horizons beyond the written word: it has bought ConvertMedia, a recommendation engine designed specifically to sniff out and recommend online videos at scale. Terms of the deal are not being disclosed but



AdOps Buzz Weekly Digest

Jul 31st, 2016 | By
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25.7.216 – Articles from the past week you need to read. The industry of advertising is one that evolves rapidly. Every single day there are dozens of important events occurring all across the globe. And if you want to be a successful professional in your industry – you need to keep track of those events.



Should we be aware of machine rebellion

Jun 26th, 2016 | By
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When we were kids, we all dreamed about mystical and heroic adventures, such as travelling to other planets, or fighting with aliens. Robots and cyborgs were a rightful part of almost every boy and girl dreaming about the future. And later, we saw all those great movies and read plenty of fascinating books which engraved



Mobile ad tech firm Smaato acquired by China-based group for $148M

Jun 13th, 2016 | By
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Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Marketing Communication Group, an offline marketing organization, has agreed to buy it for $148 million. Founded in 2005, Smaato is a real-time advertising exchange for mobile sites and app developers. It operates



LUMA Partners state of digital media in 2016

May 26th, 2016 | By
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The digital media and advertising landscape is staggeringly complex. In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious auction to serve you an ad. And that’s just one area: programmatic advertising. The investment bank LUMA Partners, the company known






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