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Facebook Gives Marketers More Audience Insights

May 12th, 2014 | By

Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. After the recent launch of its new video ad metrics, Audience Network, and Anonymous Login, Facebook has now introduced Audience Insights so that marketers can learn even more about their consumers. The goal of Audience Insights is to help marketers figure out



Instagram Video Ads Are Coming Soon

May 8th, 2014 | By

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is pre-approved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business. The photo-sharing service has dabbled in sponsored videos with



The Life Of An Ad – Infographic

May 4th, 2014 | By

A cool Infographic that I came across. (if you wish to view this in a larger scale – Click Here)



Comparing Google Sitelinks With Google Analytics Data

Apr 30th, 2014 | By

In an effort to discover Google’s methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Google Sitelinks are somewhat of a mystery. Google does not publish the algorithm (or give good hints) for how it generates Sitelinks. However, as we



IAB Issues Viewability Standards

Apr 17th, 2014 | By

UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in a move designed to introduce viewability as a media trading standard for the first time. The IAB, as of 15 of April, 2014; published standards stating that 50% of pixels must be in the viewable



Facebook Goes Big With Right-Hand Rail Ad Redesign

Apr 10th, 2014 | By

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed’s Times Square. Ad rates reflect the demand, according to



After Rubicon Project Shares Jump In IPO, Its CEO Says The Street Finally Gets Ad Tech

Apr 3rd, 2014 | By

The ad tech world was watching closely on Wednesday as ad exchange The Rubicon Project rang the opening bell at the New York Stock Exchange and began trading as “RUBI.” As the first high-profile IPO of 2014, Rubicon Project’s been something of a benchmark to show a whole class of other larger private firms if



Facebook announces premium auto-play video ads for mobile

Mar 17th, 2014 | By

Auto-play video ads are making their way to the mobile News Feed. Facebook on Thursday announced that a select group of advertisers will have access to premium video ads on mobile, which will play automatically without sound. The user can then tap the ad to play sound and see the video in full-screen mode. Each



LinkedIn Opens Sponsored InMail Gates to Mobile Ads

Mar 9th, 2014 | By

LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage users’ inboxes to get content in front of their eyes. As LinkedIn reveals, more than 50 percent of inbox pageviews emanate from mobile devices, so this is the highest return on



OpenX launches its mobile-first native ad exchange (Native O|X)

Feb 26th, 2014 | By

OpenX Technologies is launching a mobile-focused native ad exchange today that it says will help app and game developers and publishers make a lot more money. In an event at the Mobile World Congress show in Barcelona, mobile monetization firm OpenX is unveiling Native O|X. The exchange uses a number of buzz words that are popular






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