AdOps Buzz Weekly DigestJul 31st, 2016 | By adops | Category: Ad Operations
25.7.216 – Articles from the past week you need to read.
The industry of advertising is one that evolves rapidly. Every single day there are dozens of important events occurring all across the globe. And if you want to be a successful professional in your industry – you need to keep track of those events. That’s why we are inviting you to familiarize yourself with the most interesting articles of the week. Let’s get started!
China’s government is tightening the screws
“The Orient is a riddle, wrapped in a mystery, inside an enigma”, – said W. Churchill once. It was a long time ago but this statement is still valid. China’s government forbade original news reporting to major online companies like Tencent and Sina. According to reports the companies violated internet regulations with their content, causing some undisclosed “huge negative effects”.
So from now on, Chinese online media can only publish reports, which were provided by government-controlled media. If you want to take a more detailed look at this – read about it at adage.
World’s biggest companies team up to fight fraud.
TAG – which stands for Trustworthy Accountability Group – an advertising industry initiative which brings together 100 companies with the aim to fight fraud and bring some transparency to digital advertising. Giants like McDonalds, Disney, Facebook, Google, Rubicon project and others have been verified as legitimate participants of the advertising industry after the rigorous evaluation of Dun & Bradstreet approved by TAG. This is the first big step to make the advertising industry a cleaner place.
The fact that so many big companies stepped forward with such an initiative brings optimism. It seems that the “Wild West” era of advertising is coming to an end. You can read the full TAG’s press-release here.
Who is blocking your ads and what should you do about it.
IAB has published a detailed report about one of the hottest topics of this season – ad blocking. Among other interesting details in this report – such as nearly 40% of users wrongly believing that they are using ad blockers while they’re just using antivirus – IAB states that two-thirds of polled who currently use ad blockers are open to stopping. In addition, you can find some advice on how to persuade users to watch your ads and quit using advertising blocking software.
In other words, if you want to know who Blocks Ads, why, and how to win them back – read full article here.
Challenges you have to face if you decide to pay for user acquisition.
If you are interested in mobile ad space then you just couldn’t give the goby to paid user acquisition. However if you think that all you need to do is just pay for users and your application will be the next flappy bird or Pokemon GO then you’re wrong. Nowadays users paid acquisitions come with some serious dangers which can make your app fail completely.
Traffic blenders, bots and organic install hijackers are the worst offenders. Read the full article to learn how to fight the challenges which come with paid user acquisition.
About the Author:
Stanislav Kuhta, marketing manager at a global Multi-Channel programmatic solution