AdOps Buzz Weekly Digest 8.8.2016
Aug 8th, 2016 | By adops | Category: Ad Operations8.8.2016 –
Hello everyone. Meet our weekly digest #3 in which we’re bringing to your attention the most interesting articles of the industry and telling you about the most important acquisitions and partnerships of the past week. So let’s get this party started, shall we?
The main problem of the video advertising industry.
Ariel Napchi, the founder and CEO of HIRO Media, has shared his thoughts about the problems holding back the video advertising industry. According to him, the main problem of programmatic video advertising is the fact that brands care too much about the viewability and others KPI’s while completely forgetting about the user and his experience. And the most important things which lead to poor user experience are the following: malvertising, site crashing and unexpected behaviour (by this the author means different bugs with video-players, e.g. black loading screen, long video buffering and so on). Be sure to check the full article – it’s absolutely worth it.
Ad blockers and the Law. How to summon Judge Dredd to deal with ad blockers.
James Harcher from Adexchanger published an article about the current state of ad blockers in light of the law. Even though the possibility of thwarting the popularity of ad blockers is a rosy dream for most publishers, their attempts have so far been unsuccessful. The closest was the German Axel Springer media-holding but still they failed.
The author provides some insight into the current situation and lifts the veil on the potential strategies which will be in use in the nearest future. Will they work? That remains to be seen.
How do Facebook and Google deal with ad blockers?
Ad blocking is arguably the hottest topic of last year. According to research, web-publishers lost almost 22 billions of dollars last year because of ad blocking. An insane amount of money, isn’t it? So, as we know from the previous article, legal action won’t help much. That’s why the article about strategy of media-giants – Facebook and Google – against ad blockers is so interesting.
This article is full of interesting charts and graphics, so do not hesitate to take a look at it. However if you prefer the tl;dr version – here it is. One year ago, Facebook, just like Google, created a tool which hosts the publishers’ content within the social network. In other words, with the help of this tool – which isn’t free by the way – the publisher’s content stays away from the radars of ad blockers. Still the efficiency of this tool is yet to be proven.
Morality tale on how to lose 200$ million by ignoring the header bidding.
Wednesday was a sad, sad day for the administration of the Rubicon Project. Their stock fell 32% and lost 200$ million in value. The CEO of Rubicon states that this happened because the company couldn’t respond in time to the header bidding trend. As often happens, one person’s loss is another’s gain.
Check the full article to learn how OpenX, AppNexus, Index Exchange, and Yieldbot managed to get big money while Rubicon completely failed.
From now on it’s you and me. We are meant to be. No matter what may come our way
When Cheetah consumes the News.
Chinese tech company Cheetah Mobile made the acquiring of News Republic public – French news aggregator, for $57 million. Cheetah Mobile specializes in phone and computer optimisation tools. To learn the details about this deal – read the release.
PubMatic and Proxama are partners now
PubMatic – the marketing automation software company – and Proxama – a mobile proximity commerce company – are declaring the partnership in order to provide the PMP. Read the release to learn the details behind this partnership.
Vector Capital and Sizmek are now one
Sizmek Inc., a global ad management company, has announced that the negotiations with the representatives of Vector Capital are finished, resulting in the acquisition of all outstanding stokes of Sizmek by Vector Capital. Vector Capital will be 122$ million poorer but everyone involved thinks that the deal was a great idea. To learn more details – do not miss the release.
Acxiom partners with Opera Solutions
Opera Solutions declares the beginning of their partnership with Acxiom – an enterprise data, analytics, and software-as-a-service company, in order to expand the possibilities of customer intelligence. This partnership threatens to have consequences to the entire industry so we will be closely monitoring developments. To learn how exactly Opera Solutions and Acxiom plan to conquer the market – check the full press release.
That was the AdOps Weekly Digest. Hope you enjoyed it, see you next week!
About the Author:
Stanislav Kuhta, marketing manager at a global Multi-Channel programmatic solution
Hello just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.
What’s Happening i’m new to this, I stumbled upon this I’ve found It positively helpful and it has aided me out loads. I hope to contribute & help other users like its aided me. Great job.
fantastic post, very informative. I wonder why the other specialists of this sector don’t notice this. You must continue your writing. I am confident, you’ve a great readers’ base already!
Wonderful work! This is the kind of information that are meant to be shared around the net. Disgrace on Google for now not positioning this post higher! Come on over and talk over with my website . Thanks =)
I like this blog very much, Its a very nice situation to read and incur information. “The superior man is modest in his speech, but exceeds in his actions.” by Confucius.
Hey there, You have done a fantastic job. I’ll certainly digg it and personally suggest to my friends. I am sure they will be benefited from this web site.
Magnificent items from you, man. I’ve be mindful your stuff previous to and you’re simply extremely great. I actually like what you’ve got here, really like what you are saying and the way in which you are saying it. You make it enjoyable and you still care for to keep it smart. I can not wait to learn much more from you. This is actually a wonderful website.
I just want to tell you that I am just newbie to blogging and really enjoyed you’re web blog. Probably I’m planning to bookmark your site . You surely have wonderful posts. Kudos for revealing your web-site.
Hay muchos factores que pueden provocar problemas de erección. Hable sobre el sexo abiertamente con tu pareja.
I simply want to tell you that I am just newbie to blogging and truly enjoyed you’re blog site. Probably I’m likely to bookmark your blog post . You absolutely have tremendous well written articles. Thanks a bunch for revealing your blog site.
May I just say what a relief to uncover somebody that genuinely knows what they are discussing online. You definitely understand how to bring an issue to light and make it important. More people have to check this out and understand this side of the story. I was surprised you aren’t more popular since you surely have the gift.
This page reminds me of the other info I saw
I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you’re going to a famous blogger if you are not already 😉 Cheers!
Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I’m going to come back yet again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.
You ought to be a part of a contest for one of the highest quality blogs online. I will recommend this web site!
Your style is very unique in comparison to other folks I’ve read stuff from. I appreciate you for posting when you have the opportunity, Guess I’ll just bookmark this page.
I wish to point out my affection for your kind-heartedness for individuals who actually need help with in this niche. Your personal commitment to getting the solution all-around was extraordinarily beneficial and have frequently empowered individuals just like me to realize their goals. This important help and advice implies a whole lot a person like me and further more to my office workers. With thanks; from all of us.
Hello! I just would like to offer you a big thumbs up for the excellent information you have here on this post. I’ll be coming back to your web site for more soon.
In my view, individual that use the might, might transcend this surrounding.
Thanks for another informative web site. The place else may just I am getting that type of info written in such a perfect way? I’ve a mission that I am just now working on, and I’ve been at the look out for such info.
Thanks a lot for giving everyone an exceptionally wonderful opportunity to read critical reviews from this web site. It’s usually so excellent and as well , stuffed with a great time for me and my office peers to search the blog at a minimum 3 times a week to see the latest secrets you have got. Not to mention, we’re always pleased concerning the tremendous secrets you serve. Some 3 facts on this page are basically the most efficient we’ve had.
Way cool! Some very valid points! I appreciate you writing this post and the rest of the website is also really good.
That is a very good tip especially to those fresh to the blogosphere. Simple but very accurate information… Appreciate your sharing this one. A must read post.
I blog quite often and I truly appreciate your content. This article has really peaked my interest. I am going to bookmark your blog and keep checking for new details about once a week. I subscribed to your RSS feed too.
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
I’m just writing to make you know what a wonderful encounter our daughter undergone going through your blog. She learned a good number of details, which include what it’s like to possess a marvelous coaching nature to make many people effortlessly completely grasp selected advanced issues. You undoubtedly did more than people’s expected results. Many thanks for distributing the warm and helpful, healthy, explanatory not to mention easy thoughts on your topic to Gloria.
animal porn child porn buy hacklink porn
I am no longer positive the place you’re getting your information, but good topic. I must spend some time finding out more or understanding more. Thank you for wonderful info I was looking for this info for my mission.
How to buy social media Instagram followers
Farklı cialis fiyat’larda satışa sunulmasındaki en büyük etkenlerden biri de satıcıların belirlemiş olduğu cialis fiyat politikalarıdır. Özellikle zaman zaman yapılan kampanyalar, Cialis fiyat 2019 tarih aralığında değişiklik oluşmasına neden olabilir.
https://www.betonkesmesamsun.com/
I’m curious to find out what blog system you’re using? I’m experiencing some small security problems with my latest blog and I would like to find something more risk-free. Do you have any recommendations?
buy hacklink animal porn google buy hacklink
google buy hacklink animal porn
Excellent goods from you, man. I have understand your stuff previous to and you’re just too fantastic. I really like what you’ve acquired here, really like what you’re saying and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I can’t wait to read far more from you. This is really a wonderful web site.
canlı sikiş izle crovu canlı porno
But wanna input on few general things, The website style and design is perfect, the articles is rattling wonderful : D.
Müşterilerimizi hedeflerine ulaştırabilmek için her zaman yenilikçi çözümler üretiyoruz.
anal porn child porn animal porn buy hacklink
I haven’t checked in here for a while since I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend ??
Oh my goodness! Amazing article dude! Thank you so much, However I am experiencing difficulties with your RSS. I don’t know the reason why I can’t subscribe to it. Is there anybody else having similar RSS problems? Anyone that knows the answer will you kindly respond? Thanks!
hacklink buy anal porn sex animal porn child
hacklink buy anal porn sex animal porn child
hacklink buy anal porn sex animal porn child
Heya i’m for the first time here. I found this board and I find It really useful & it helped me out much. I hope to give something back and help others like you aided me.
Heya i’m for the primary time here. I found this board and I find It really helpful & it helped me out a lot. I hope to present something again and help others such as you helped me.
Thanks so much for providing individuals with an extremely memorable possiblity to check tips from this blog. It can be very excellent and also packed with a great time for me and my office colleagues to search your blog nearly thrice weekly to read the newest guides you have got. And indeed, I’m certainly pleased with the stunning strategies served by you. Selected 1 points in this posting are ultimately the most effective we have all ever had.
Google
Wonderful story, reckoned we could combine a number of unrelated data, nonetheless genuinely worth taking a search, whoa did a single discover about Mid East has got much more problerms too.