AdOps Buzz Weekly DigestJul 31st, 2016 | By adops | Category: Ad Operations
1.8.2016 – Most influential partnerships and buyouts from the past week
The one everybody’s talking about.
Let’s start from the hottest one this week. The soap opera starring Yahoo has come to an end, with Verizon officially buying Yahoo out for 4.8 billion dollars. This deal caused a lot of buzz in the industry, as it puts Verizon firmly in the top 3 in the U.S. in digital advertising, overtaking Microsoft.
It’s worth mentioning that this deal is not closed yet and won’t be until the first quarter of 2017. If you’re looking for a more detailed view on this settlement with comments from experts – be sure to read the article at adexchanger.
Dentsu Aegis acquires gyro.
Dentsu Aegis Network, based in New York, has announced the acquisition of gyro – an independent global creative agency. The financial terms of the transaction were not disclosed. This deal was made mainly to integrate the Dentsu Aegis’ B2B media agency Interprise with gyro. “The combined gyro entity is now the largest in the world to specifically focus on the important, growing B2B marketing sector” – states the official press-release.
Accenture continues acquiring companies
Accenture – a New York based technology and consulting company – have announced their acquisition of Tecnilógica, a Spanish company which specializes in building an omni-channel experience for a wide range of devices. This deal, together with the recent purchase of the end-to-end digital services company Mobgen, will allow Accenture to provide important tools to the digital marketer’s arsenal.
We shall see how the continuous expansion affects Accenture. For a detailed, official statement complete with comments of the concerned parties, refer to the full article.
Youtube and Snapchat challenged.
Taboola, a digital content recommendation company, acquired ConvertMedia. ConvertMedia specialize in outstream videos, which are a favourite of publishers and ad buyers alike. Taboola content reaches 1 billion hits a month. The main goal of this acquisition is to try and catch up to industry leaders: Facebook, YouTube and Snapchat. Financial terms of this agreement, as usual, have not been disclosed.
Read the full article to learn details about Taboola and their plans to conquer the video advertising market.
Rubicon and SuperAwesome become partners, launch REX
Rubicon and SuperAwesome made their partnership official with the launch of an automated video-exchange which allows the brands to advertise in the under-13 age group. Representatives of those companies claim that this is the world’s first certified automated exchange for video advertising. REX meets the requirements of both COPPA (in the US) and GDPR (in the EU). Advertisers and content providers like Disney or Lego for instance already have shown their interest in a new platform in hope to find new ways of engaging youngsters, who are much more resistant to orthodox advertising, like TV commercials.
Read the full statement if you are interested in the finer details and forecasts of experts about the future of the under-13 market.
About the Author:
Stanislav Kuhta, marketing manager at a global Multi-Channel programmatic solution