AdOps Buzz Weekly Digest

Jul 31st, 2016 | By | Category: Ad Operations


1.8.2016 – Most influential partnerships and buyouts from the past week

The one everybody’s talking about.

Let’s start from the hottest one this week. The soap opera starring Yahoo has come to an end, with Verizon officially buying Yahoo out for 4.8 billion dollars. This deal caused a lot of buzz in the industry, as it puts Verizon firmly in the top 3 in the U.S. in digital advertising, overtaking Microsoft.

It’s worth mentioning that this deal is not closed yet and won’t be until the first quarter of 2017. If you’re looking for a more detailed view on this settlement with comments from experts – be sure to read the article at adexchanger.

Dentsu Aegis acquires gyro.

Dentsu Aegis Network, based in New York, has announced the acquisition of gyro – an independent global creative agency. The financial terms of the transaction were not disclosed. This deal was made mainly to integrate the Dentsu Aegis’ B2B media agency Interprise with gyro. “The combined gyro entity is now the largest in the world to specifically focus on the important, growing B2B marketing sector” – states the official press-release.


Accenture continues acquiring companies

Accenture – a New York based technology and consulting company – have announced their acquisition of Tecnilógica, a Spanish company which specializes in building an omni-channel experience for a wide range of devices. This deal, together with the recent purchase of the end-to-end digital services company Mobgen, will allow Accenture to provide important tools to the digital marketer’s arsenal.

We shall see how the continuous expansion affects Accenture. For a detailed, official statement complete with comments of the concerned parties, refer to the full article.

Youtube and Snapchat challenged.

Taboola, a digital content recommendation company, acquired ConvertMedia. ConvertMedia specialize in outstream videos, which are a favourite of publishers and ad buyers alike. Taboola content reaches 1 billion hits a month. The main goal of this acquisition is to try and catch up to industry leaders: Facebook, YouTube and Snapchat. Financial terms of this agreement, as usual, have not been disclosed.

Read the full article to learn details about Taboola and their plans to conquer the video advertising market.

Rubicon and SuperAwesome become partners, launch REX

Rubicon and SuperAwesome made their partnership official with the launch of an automated video-exchange which allows the brands to advertise in the under-13 age group. Representatives of those companies claim that this is the world’s first certified automated exchange for video advertising. REX meets the requirements of both COPPA (in the US) and GDPR (in the EU). Advertisers and content providers like Disney or Lego for instance already have shown their interest in a new platform in hope to find new ways of engaging youngsters, who are much more resistant to orthodox advertising, like TV commercials.

Read the full statement if you are interested in the finer details and forecasts of experts about the future of the under-13 market.

About the Author:

Stanislav Kuhta, marketing manager at a global Multi-Channel programmatic solution


Tags: , , , ,

23 Comments to “AdOps Buzz Weekly Digest”

  1. oprolevorter says:

    I am not positive the place you’re getting your information, however great topic. I needs to spend a while finding out more or working out more. Thank you for magnificent information I was in search of this information for my mission.

  2. I believe this internet site has got very good indited subject material blog posts.

  3. This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

  4. Great site! I am loving it!! Will come back again. I am bookmarking your feeds also

  5. dig this says:

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove people from that service? Many thanks!

  6. Learn More says:

    I simply want to say I am very new to weblog and actually liked your website. Probably I’m going to bookmark your blog . You actually come with great well written articles. With thanks for revealing your webpage.

  7. Google says:


    Please take a look at the sites we adhere to, including this one particular, as it represents our picks from the web.


    […]that will be the finish of this article. Here you will discover some web pages that we believe you’ll enjoy, just click the hyperlinks over[…]

  9. GVG 941 says:

    GVG 941

    […]check below, are some absolutely unrelated websites to ours, on the other hand, they are most trustworthy sources that we use[…]

  10. best sex toys for couples

    […]here are some links to sites that we link to since we think they may be really worth visiting[…]

  11. vibrating bullet

    […]we prefer to honor lots of other online web sites on the web, even if they aren’t linked to us, by linking to them. Beneath are some webpages worth checking out[…]

  12. pc games full version download

    […]The information mentioned inside the post are a number of the most beneficial accessible […]

  13. free download for windows 7

    […]very handful of sites that come about to be comprehensive beneath, from our point of view are undoubtedly nicely really worth checking out[…]

  14. free download for windows 8

    […]always a huge fan of linking to bloggers that I love but don’t get a great deal of link love from[…]

  15. free download for windows

    […]that is the end of this write-up. Right here you’ll discover some internet sites that we think you will value, just click the hyperlinks over[…]

  16. anal sex toys

    […]one of our visitors a short while ago suggested the following website[…]

  17. silicone vibrator

    […]one of our visitors recently recommended the following website[…]

  18. milfgilf xxx says:

    milfgilf xxx

    […]although sites we backlink to beneath are considerably not related to ours, we feel they may be truly really worth a go by way of, so have a look[…]

  19. my past life says:

    This page makes me think of the other page here I found

  20. clenbutrol crazybulk

    […]the time to study or check out the content material or web sites we have linked to beneath the[…]

  21. XVSR 501 says:

    XVSR 501

    […]the time to read or pay a visit to the content material or web pages we’ve linked to below the[…]

  22. nipple suckers

    […]always a significant fan of linking to bloggers that I enjoy but really don’t get lots of link like from[…]

  23. As a Newbie, I am permanently browsing online for articles that can aid me. Thank you

Leave a Comment