Implementing click tracking or cache busting macros in third-party tag creatives

Some third-party tag creatives require you to insert click tracking or cache busting macros manually
For the following third-party tag creatives, you can manually enable click tracking even though the creative wizard doesn’t do it automatically. Find the click-tracking variable in the tag and replace it with the RMX click-tracking macro
{$CLICKURL} if the URL is unencoded or {$CLICKURLENC} if the URL is encoded. If a cache-busting variable is also indicated for the tag, you also need to replace that placeholder with ${REQUESTID}, the RMX cache-busting macro.

Note: If the variable indicates “n/a” or there is no click-tracking variable, you have to find the clickthrough URL in the tag and place it before that. If the tag is in pure HTML (not script or IFRAME), you’ll likely need to place it in the href attribute. Do not insert the click-tracking macro within the image source attribute like this: img src=$CLICKURLhttp://www.StuffGoesHere.com, or you will count a click on every impression.

Where to insert click tracking and cache busting macros

Advertiser domain Third-party variable that defines the location of the:
Click tracking macro Cache busting macro
addcontrol.net ac_click_uri

Example:
ac_click_uri=”${CLICKURL}http://axa.addcontrol.net/…”

n/a
addynamix.com clickredir

Unencoded example:
“http://ads.addynamix.com/creative/…clkredir=${CLICKURL}”

Encoded example:
src=”http://ads.addynamix.com/…clkredir=${CLICKURLENC}&”

n/a
adremedy.com rdclick

Example:
SRC=”http://adserver.adremedy.com/…rdclick=${CLICKURL}”

n/a
adtech.de rdclick

Example:
src=”http://adserver.adtech.de/…rdclick=${CLICKURL}

misc

Example:
img src=”http://adserver.adtech.de/…misc=${REQUESTID}”

atdmt.com click

Example:
src=”http://view.atdmt.com/…click=${CLICKURL}”

n/a
blnk.com h

Unencoded example:
src=”http://dist.belnk.com/…h=${CLICKURL}”

Encoded example:
src=”http://dist.belnk.com/…h=${CLICKURLENC}”

n/a
bidclix.com prefurl=$

Example:
&prefurl=${CLICKURL}http://demo_url_here.com/

cb=$

Example:
prefurl=${CLICKURL}http://demo_url_here.com/…__cb=${REQUESTID}

burstnet.com CNW/RETURN-CODE/JS/CLICKURL-

Example:
src=”http://www.burstnet.com/…CNW/RETURN-CODE/JS/CLICKURL-${CLICKURL}”

n/a
doubleclick.net click or click0

Example:
SRC=”http://ad.doubleclick.net/…click0=${CLICKURL}”

ord=

Example:
SRC=”http://ad.doubleclick.net/…ord=${REQUESTID}?”

eyeblaster.com &ncu=Example:
src=”http://bs.serving-sys.com/…&ncu=${CLICKURL}”
n/a
falkag.net &cntadd=1&cnturl=

Example:
http://sel.as-us.falkag.net/…&cntadd=1&cnturl=${CLICKURL}

rdm

Example:
img src=”http://sel.as-eu.falkag.net/…rdm=${REQUESTID}”

google.com clickTAG

Example:
src=”${IMAGEURL}atoms/4d/2a/9a/c5/” flashvars=”clickTAG=${CLICKURL}

n/a
hbmediapro.com IFRAME: pclick

Example:
IFRAME SRC=’http://adopt.hbmediapro.com/…pclick=${CLICKURL}

HTML: clickTAG

Example:
clickTag = ‘${CLICKURL}http://demo_url_here.com;

n/a
maxserving.com Click=

Example:
src=http://c4.maxserving.com/…Click=${CLICKURL}

PageID=

Example:
src=http://c4.maxserving.com/…PageID=${REQUESTID}

realmedia.com Directly in the code after the ? symbol.

Example:
http://oasn.realmedia.com/…?${CLICKURL}

Insert the cache busting macro within the tag.
There is no placeholder.
mediaplex.com mpvc

Example:
src=”http://altfarm.mediaplex.com/…mpvc=${CLICKURL}”

mpt

Example:
src=”http://altfarm.mediaplex.com/…mpt=${REQUESTID}”

netklix.com ClickURL

Example:
var ClickURL=”${CLICKURL}http://tracker.netklix.com/…”

You can also insert the click tracking macro directly before the URL.

Example:
a href=”${CLICKURL}http://tracker.netklix.com

n/a
pointroll.com pr_redir=”$CRURL$”;

Insert the click tracking macro inside the ” marks in front of “$CRURL$”.

Example:
var pr_redir=”${CLICKURL}$CTURL$”;

n/a
ru4.com click or *click*

Example:
http://http300.edge.ru4.com/…click=${CLICKURLENC}

rid=

Example:
http://http300.edge.ru4.com/…click=${REQUESTID}

tangozebra.com var tz_redirector_xxxxxxxx = (where x is a number)

Example:
var tz_redirector_00011370 = “${CLICKURL}”;

Insert the cache busting macro within the tag. There is no placeholder.

Example:
href=’http://ad.uk.tangozebra.com/…${REQUESTID}

tradedoubler.com JavaScript: insert the click tracking macro between asterisks.

Example:
src=”http://impgb.tradedoubler.com/imp/pool/js/105194/1161451*${CLICKURL}*#”

HTML: insert the click tracking macro as shown.

Example:
a href=”${CLICKURL}http://clkuk.tradedoubler.com

n/a
unicast.com VwPxxxxxPubClickthruURL = (where x is a number)

Example:
VwP12051PubClickthruURL = “${CLICKURL}”;

VwPxxxxxRandom= Math.random(); (where x is a number)

Example:
VwP12051Random=${REQUESTID}Math.random();

zedo.com l (a lowercase L)

Example:
src=”http://d7.zedo.com/…l=${CLICKURL}

z

Example:
src=”http://d7.zedo.com/…z=${REQUESTID}

 




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