Double Click – Google Advertising Exchange

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L’Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick’s headquarters is in New York City, United States.

DoubleClick was founded in 1995 by Kevin O’Connor and Dwight Merriman. It was formerly listed as “DCLK” on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. Today, it focuses on uploading ads and reporting their performance.

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Publishers

Total revenue management

Total revenue management

DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.

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Advertisers/Agencies

Complete campaign workflow

Complete campaign workflow

Advertisers and agencies strengthen and simplify even the most complex online campaigns using our digital ad management platform.

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Networks

The global ad market

The global ad market

DoubleClick Ad Exchange is a real-time digital ad marketplace that connects publishers with agencies, ad networks and third-party technology providers.

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Publisher Resources:DFP Small Business

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DoubleClick Ad Exchange

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DoubleClick Enterprise

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DoubleClick Rich Media
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Advertiser, Agency, and Buyer Resources:

DoubleClick for Advertisers

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DoubleClick Ad Exchange

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DoubleClick Rich Media

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DoubleClick Search

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Invite Media

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